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Keywords: Admission-based services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (2): 113–125.
Published: 16 October 2017
... of current contact strategies. Kirk L. Wakefield can be contacted at: KIRK_WAKEFIELD@BAYLOR.EDU 02 03 2017 14 07 2017 19 07 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Big data Customer journey Admission-based services...
