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Keywords: Advertising disclosure
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Journal Articles
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (2): 104–117.
Published: 24 May 2013
...Taejun (David) Lee; TaiWoong Yun; Eric Haley Purpose – This research aims to examine the effects of financial services advertising disclosures by pairing a content analysis documenting how mandatory financial disclosures are presented in mutual fund advertisements with a between-subjects...
