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Keywords: Affective attachment
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (2): 104–118.
Published: 10 April 2017
... markets. Design/methodology/approach Drawing upon recent CSR research findings, this study proposed a conceptual model of the association between FSRs’ perceptions of the firm’s CSR toward stakeholders with FSRs’ affective attachment, work engagement and proactive work inclinations using survey data...
