...Kristina Heinonen; Ogechi Adeola Purpose This study aims to assess the current state of service research in Africa, with the goal of identifying key areas for improvement. By examining both existing and emerging studies conducted by African researchers and those focused on Africa, the study seeks...

...Christo Boshoff; Ogechi Adeola; Robert E. Hinson; Kristina Heinonen Purpose This study aims to critically evaluate and reflect on the current state of service research in Africa. The purpose is to develop a roadmap to guide future service research in and out of Africa. Design/methodology...

... Modern slavery Intersectionality Class Gender Culture Trauma Nigeria Africa Transformative […] the integration of consumer and service research that centers on creating uplifting changes and improvements in the well-being of individuals (consumers and employees), families, social networks...

... Limited Licensed re-use rights only Digital service innovations have enabled service market access, transforming Africa. This paper aims to investigate individual and contextual drivers of experience value of mobile money transfer (MMT) service during post-adoption given impacts of individual...

...Volker G. Kuppelwieser; Phil Klaus This paper carried out two empirical studies to replicate and test the EXQ scale in an African context. Following the scale’s previous application, this paper replicated the EXQ in Morocco and South Africa, and added a European study conducted in the UK...