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Keywords: Age differences
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (4): 255–267.
Published: 13 July 2015
...Richard Nicholls; Marwa Gad Mohsen Purpose – This study aims to explore the relevance of customer age differences (CADs) in the context of customer-to-customer interaction (CCI) within various service domains. It provides a thematic framework for understanding CAD-related CCI and critically...
