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Keywords: Architects
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Journal Articles
The international marketing of professional service projects: to what extent does territoriality matter?
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (1): 83–97.
Published: 01 February 2003
... project management, whereas the converse is not true. © MCB UP Limited 2003 Professional service firms Architects Internationalization Project management Site location Environment Literature Most literature on export and internationalization deals with the manufacturing...
