... Publishing Limited Licensed re-use rights only Asymmetry Case modeling Complexity Configuration E-grocery Online services Innovation e-commerce Co-creation Bayesian statistics Self-service technology Internet shopping Complex demographic and psychological conditions identify e...

... Professional services Digital Asymmetry Marketing communications channels Interactivity Conventional wisdom suggests that attracting more leads and generating more activity in the sales department will accelerate customer acquisition and ultimately enhance revenue and profit (Kotler et al...