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Keywords: Atmosphere
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Journal Articles
Using atmospheric elements in service retailing: understanding the bar environment
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2009) 23 (7): 517–527.
Published: 09 October 2009
...Rollo A.S. Grayson; Lisa S. McNeill Purpose In retail environments, the atmosphere communicates to consumers through non‐verbal channels, impacting on their beliefs about a product, a service or the way in which a service is provided. The current paper explores the bar environment, and the use...
