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Keywords: Behavioral loyalty
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (5): 361–373.
Published: 05 August 2014
.... Trust Structural equation modeling Behavioral loyalty Trustworthiness Attitudinal loyalty Service retailer H1. Consistency will positively influence trustworthiness. Within exchange relationships, as interactions occur over time, both parties will judge the ability...
