... 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only CRM Relationship marketing Customer value Service strategy Sharing economy Customer loyalty Subscriptions Service loyalty Subscription marketing is evolving rapidly...

... Behavioral insight Commitment CRM e-Commerce Hospitality Trust It is forecasted that the market size of online food delivery services in the USA, facilitated by mobile apps, may surpass US$30bn by 2026 (Expert Market Research, 2024). To capitalize on these favorable market trends, providers...

... significantly contributes to the literature on loyalty programs. This study showed that consumers viewed single-firm and coalition programs differently and elucidated the mechanism behind the response. CRM Customer engagement Experimental design Customer participation Customer loyalty...

... with higher customer acquisition rates over time in a services context. Specifically, interactive marketing channels enable customers to find firms that offer the attributes that they seek, thereby increasing acquisition probabilities and decreasing acquisition costs. CRM Relationship marketing...

... perspective when addressing customer relationships; and the critical need to address “dark side” behaviour and dysfunctional processes in relationship marketing. CRM Co-creation Relationship marketing Stakeholder Customer management Ecosystem “The farther back you can look, the farther forward...