... Benevolence Service employees Corporate image Financial services Credit unions Canada An executive summary for managers and executive readers can be found at the end of this article. In the past, the terms “corporate image”, “store image”, “corporate brand image” and “company brand image...

...‐making process is different between French and English Canadian consumers. This study was conducted in a large shopping mall in Montreal, Canada. Individuals were invited to fill in a self‐administered questionnaire after their shopping trip. They chose either an English or French version...