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Keywords: Celebrities
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Journal Articles
Commentary: Celebrity Endorsers: Do You Get What You Pay for?
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1992) 6 (4): 35–42.
Published: 01 April 1992
...Mary Walker; Lynn Langmeyer; Daniel Langmeyer Examines the use of celebrity endorsement in advertising. Reviews the results of a recent study looking at the effect of a celebrity′s attractiveness, trustworthiness and expertise on product purchase intentions, and of one examining the relevance...
