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Keywords: Children
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Journal Articles
Journal of Services Marketing 1–16.
Published: 13 February 2026
... agents to impart and apply this knowledge. These dynamics vary by consumers’ life stage (children, adolescents, adults), and family communication patterns (concept- vs socio-oriented). Originality/value This study presents a conceptual framework of phygital consumer socialization along...
Journal Articles
Journal of Services Marketing (2020) 34 (6): 819–831.
Published: 07 May 2020
..., value in use is echoed in the coexistence of families, greater caring about the students, and the encouragement from the adolescents’ positive beliefs about education and respectful relationships with others. Social implications Initiatives aimed at addressing social issues regarding children...
Journal Articles
Journal of Services Marketing (2020) 34 (5): 589–600.
Published: 14 April 2020
...Joshua Siegel; Willemijn van Dolen Purpose Volunteers at child helplines play an important role in providing support for children, so keeping them satisfied during encounters is crucial to continue helping children. The purpose of this study is to understand how children’s perceptions...

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