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1-6 of 6
Keywords: Co-design
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 659–672.
Published: 29 April 2025
..., engaging 32 end-of-life stakeholders in a co-design session. Inductive content analysis identified explicit and underlying themes, informing the framework’s practical application. Findings Synthesized from existing literature, the transformative vulnerability-response framework explores how mutual...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (9): 1105–1112.
Published: 13 September 2023
...Bernardo Figueiredo; Torgeir Aleti; Diane M. Martin; Mike Reid; Jacob Sheahan; Larissa Hjorth Purpose This study aims to address the existing gap in co-design frameworks by introducing the EMPOWER framework, a strength-based co-design methodological approach specifically designed to tackle the key...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (2): 138–154.
Published: 14 March 2022
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Health services Refugees Transformative intervention Service communication Transformative service research Well-being Co-design Transformative Australia Research Council Linkage LP120200065 ARC Future...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (6): 740–754.
Published: 02 September 2021
...Svetlana De Vos; Roberta Crouch; Pascale Quester; Jasmina Ilicic Purpose This paper aims to explore the power of appeals based on fear mixed with challenge co-designed with vulnerable consumers in motivating the use of credence services. Design/methodology/approach A qualitative phase (Study 1...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (4): 499–511.
Published: 27 March 2020
... of co-configuration are compared with three domains of mass customization, namely, co-production, co-construction and co-design. This led to the development of research priority areas to establish an agenda for future research on mass customization and its role in customer’ firm relationships...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (6): 715–727.
Published: 16 July 2018
...Erin Hurley; Jakob Trischler; Timo Dietrich The study contributes new insights into requirements, challenges and benefits of applying co-design to TSR contexts. The study shows that ordinary users, if empowered, can give important insights into the design of new value propositions. Service...
