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Keywords: Communication technologies
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Journal Articles
B2B services: IT adoption in travel agency supply chains
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2008) 22 (6): 454–464.
Published: 12 September 2008
.... We conclude our paper with a discussion of our findings and their practical implications. J. Enrique Bigné can be contacted at: enrique.bigne@uv.es © Emerald Group Publishing Limited 2008 Communication technologies Supply chain management Travel An executive summary...
Journal Articles
Service packaging: key to successful provisioning of ICT business solutions
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2007) 21 (5): 304–312.
Published: 07 August 2007
... (see Sempels, 2002). The importance of business services based on information and communication technology (ICT) has been increasing dramatically since the commercialization of internet and mobile technologies. Successful operation of companies in almost all industries is becoming highly dependent...
Journal Articles
Why consumers use and do not use technology‐enabled services
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (2): 125–135.
Published: 01 February 2006
... of the paper lies in the light shed on usage behaviour and attitudes, and in the practical implications of these findings for service providers. Information services Communication technologies Virtual banking Invoicing Internet shopping An executive summary for managers can be found at the end...
