...Arthur Middlebrooks Services marketing Competitive strategy Professional service 1. An inherent difficulty understanding and adapting to the changing roles of their clients. In reality, clients themselves are a form of competition for PSFs. (How many of us would consider making our...

... on organizational performance. The specific hypotheses are: Competitive strategy Company performance Service Skills Resources Competitive advantage Competitive advantage is important to superior performance in service industries (Bharadwaj et al., 1993). In order to establish...

... and differentiation, have resulted in a situation where quality now assumes a role as a strategy unto itself. Indeed, quality is a viable competitive opportunity that may assume a singular strategic role within the organization (Whipple and Edick, 1993). Competitive advantage Competitive strategy Health care...

... impact on a firm. Develops a communications plan aiding effective marketing communications. © MCB UP Limited 1991 Communications Competitive strategy Services marketing Service quality WHAT'S DIFFERENT ABOUT SERVICES MARKETING? Carolyn R. Fryar A number of fundamental marketing...

... mechanisms will be morelikely to adopt a long‐term, proactive view of service differentiation. © MCB UP Limited 1991 Competitive strategy Pricing strategy Product differentiation Product positioning Services marketing DURABLE DIFFERENTIATION STRATEGIES FOR SERVICES Robert J. Fisher...

... that the programs cost more than they are worth. Draws lessons from the airline frequent flyer programs that might be of interest to any marketing manager who is interested in using promotional programs to create competitive advantage. Frequent Flyer Programs: A Failure in Competitive Strategy, with Lessons...