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Keywords: Complex services personalization
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 659–672.
Published: 29 April 2025
... services personalization Baker et al. (2005) describe consumer vulnerability as a state of powerlessness resulting from an imbalance in marketplace interactions or dependence on external factors for fairness. In contrast, Raciti et al. (2022) , in their strengths-based approach...
