... model and then conducted empirical research on 2,173 consumers via choice-based conjoint analysis to reveal the critical service offering attributes for consumer utility in lifetime deals in the SaaS presentation tool market context. After using the hierarchical Bayes model to derive each respondent’s...

... rights only Corporate social responsibility Social conduct Services marketing Presence Empathetic emotional intensity Emotion Experimental design Conjoint analysis With the intensification of media scrutiny, consumers are increasingly exposed to news about firms’ corporate social...

...Abba Krieger; Paul Green; Leonard Lodish; Jim D’Arcangelo; Chris Rothey; Paul Thirty Conjoint analysis is a class of techniques for analyzing consumers’ preferences and trade‐offs regarding their selection of products and services. Typically, conjoint analysis has been applied to established...

...Louis A. Tucci; James Talaga Investigates consumer perceptions of the utility of service guarantees in a table service restaurant setting. Uses conjoint analysis to determine the utility consumers assign to restaurants that varied along different levels of price, speed of service, quality of food...