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Keywords: Consumer autonomy
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Journal Articles
Journal of Services Marketing (2025) 39 (6): 614–626.
Published: 14 March 2025
... satisfaction modes. Service interaction Vulnerability Strengths-based approach Inaction-based response Action-based response Cognitive dissonance Consumer autonomy Gist representations Action-based strategies may be a second response and are used when the individual engages more extensively...
Includes: Supplementary data

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