.... Originality/value Through this research, the author advances the understanding of gaming as a service by illuminating value co-creation and co-destruction within an interconnected gaming service ecosystem through the lens of TSR. Such understanding empowers businesses to prioritise consumer welfare...

... and similarities between social marketing and TSR. As a result, this article guides service researchers who are intent on investigating issues that have the potential to enhance individual, community and even global consumer welfare and well-being. Social marketers have placed societal well-being at the core...

..., 2008). © Emerald Group Publishing Limited 2013 Advertising disclosure Mutual fund advertising Financial decision-making Consumer welfare Disclosure Unit trusts Advertising H1. Compared with a mutual fund advertisement without disclosures, a mutual fund...