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Keywords: Consumption value
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Journal Articles
Understanding the influence of ride-sharing value on consumers’ continuance intention
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (2): 95–111.
Published: 16 January 2025
... Consumption value Fit theory Cognition Emotion The sharing economy has created great value for society (Zhang, 2021). Value is therefore a key factor for understanding the success of innovation and entrepreneurship in the sharing economy (Zhang et al., 2019a). A vital challenge...
