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Keywords: Cost-effective service excellence
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Journal Articles
Journal of Services Marketing (2022) 36 (4): 461–466.
Published: 14 February 2022
...Jochen Wirtz; Chen Lin; Gopal Das Purpose This study aims to show how major service developments in China, India and Singapore offer different perspectives on how cost-effective service excellence (CESE) can be achieved in health care. Resulting research opportunities are highlighted. Design...

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