... Services Customer experience Cross-cultural management Foreign customers Taiwan Customers An executive summary for managers and executive readers can be found at the end of this article. Marketing research studies generally agree that firms providing high service quality have...

... academic research and managerial implications are cited and discussed. © Emerald Group Publishing Limited 2004 Services Classification Cross‐cultural management Dimensional measurement United States of America France An executive summary for managers and executive readers can be found...

... information cues. © MCB UP Limited 2001 Cross‐cultural management Information Service Advertising Cultural values The role of cultural values in advertising has long been debated. Strong arguments have been made suggesting that advertising both reflects and influences them...

... Globalization Services Cross‐cultural management World trade in services currently accounts for about 25 per cent of the value of all global trade, and has been growing faster than the trade in goods (Kotabe and Helsen, 1998). Total world trade in services exceeded $1.3 trillion in 1997, an increase of 3...

... International marketing Advertising Cross‐cultural management Two coding procedures The two coding procedures were essentially merged and two 2 x 2 cross‐tabulation tables were computed; w² tests were used to test H1a and H1b. The first compared the use of rational...