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Keywords: Customer coproduction
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Journal Articles
How a customer participates matters: “I am producing” versus “I am designing”
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Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 498–510.
Published: 14 September 2015
.... Which customer role yields better service outcomes, CPD or CPP? © Emerald Group Publishing Limited 2015 Consumer choice Customer cocreation Customer coproduction Customer expectation Customer participation These drivers of CP form the basis of the current research. CP refers...
