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Keywords: Customer type
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (4): 400–413.
Published: 20 February 2018
... The findings emphasize on the differential effect of EXQ depending on the service type and customer type. The findings also support the temporal nature of customer experience. Practical implications The findings emphasize on the role of customer experience in retaining customers. The findings further imply...
