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Keywords: Customer-perceived quality
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Journal Articles
Understanding customer-perceived quality in informal stores
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Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (2): 133–147.
Published: 08 April 2019
...Christian Nedu Osakwe Purpose Although customer-perceived quality (CPQ) has been studied for years, very little is known about the implications of CPQ to informal retail stores particularly in collectivist and high uncertainty avoidance societies like Nigeria. More specifically, this study aims...
