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Keywords: Customers’ gratitude toward employees
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (7): 857–871.
Published: 22 August 2024
... service providers tend to engage in reciprocal gratitude behaviors, which include purchasing the company’s products/services and spreading positive word-of-mouth (Palmatier et al., 2009 ; Bock et al., 2021 ; Soscia, 2007). Customers’ delight Customers’ gratitude toward employees...
