..., with approximately 45 full‐length papers published in 2008. Citing Malhotra (1996) , the Nel team suggests that 35 may be the appropriate number of articles published annually for a journal to be considered “stable and mature” – a number JSM reached early in the decade. Data analysis Serials...

... in services research topics. Deon Nel can be contacted at: deon.nel@flinders.edu.au © Emerald Group Publishing Limited 2011 Data analysis Serials Customer services quality The Journal of Services Marketing has been in existence since 1987. The benefit derived from a scholarly...