...Mark J. Arnold; Shelley R. Tapp Direct marketing is seeing growing acceptance among non‐profit services as a means to reach audiences, raise revenues, and foster long‐term relationships with customers. However, academic research has lagged in investigating the influences on the extent to which...

...Jinkook Lee Today’s financial service institutions have shifted from traditional face‐to‐face selling to direct marketing practices, including phone, mail, and computer technology. Consumer’s preferences toward face‐to‐face interaction versus direct means are empirically examined across 15...

... in their states. As a whole, the accounting firms have not made it easy for clients to locate them on the Web. © MCB UP Limited 2000 Services marketing Direct marketing Accounting industry Internet Advertising Traditional direct marketing and advertising tools used by professional service...