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Keywords: Disconfirmation of expectation
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Journal Articles
Continued value creation in crowdsourcing from creative process engagement
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (1): 19–33.
Published: 27 November 2017
... the time of submission; the extent to which customer perceived value and firm value shifts between the time of submission, and once participants learn of how well they fared in the crowdsourcing contest; and the extent to which participants’ disconfirmed expectations and their need for recognition...
