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Keywords: Discontinued use intention
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (5): 697–712.
Published: 04 February 2026
...Furong Jia; Jingyun Hu Purpose This study aims to investigate how perceived gamification affordances of achievement and interactivity shape users’ discontinued use intention in e-commerce contexts, with a particular focus on the sequential linkage between competence frustration and emotional...
