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Journal Articles
Validating the retail service quality scale for US and Korean customers of discount stores: an exploratory study
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (3): 223–237.
Published: 01 June 2002
..., the policy dimension was not observed in either sample. Examination of the means of the dimensions indicated differences between the USA and Korea in the way consumers perceived the service quality of discount stores. © MCB UP Limited 2002 Retail trade Service quality Research Discount pricing...
