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Keywords: Ecosystem service
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (4): 450–460.
Published: 08 April 2022
... for experience-based insights regarding financial behavior, ecosystem services and nation branding. Grassroots-level involvement in research represents a key component of managerial relevance. Social implications This study highlights the role of service research in and about Africa. The discussion...
