..., for which there is little or no prior buyer knowledge or experience. The researcher’s task is twofold: to educate the potential buyer regarding the pros and cons of the new product/service while, at the same time, obtaining the respondent’s evaluation of the new product/service itself. This article...

... and evaluation activities for professional versus generic retail services. Examines the advisability of assuming that what occurs relative to the search and evaluation of tangible products or services in general will automatically be mirrored in an among‐services setting. © MCB UP Limited 1995...

... or during use, and credence qualities are those that a consumer may find impossible to evaluate, even after purchase and consumption. As Figure 1 illustrates, services primarily contain experience and credence qualities. © MCB UP Limited 1995 Consumer behaviour Customer satisfaction...