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Keywords: Exploratory
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (10): 34–53.
Published: 01 April 2025
... publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Beauty professional services Perceived authenticity Social media influencer Attribution theory Exploratory Social media influencers (SMIs) play multiple vital roles in service...
