... decision making is the norm. However, for services higher in credence qualities, role specialization tends to occur during the decision‐making process. © MCB UP Limited 1996 Consumer behaviour Decision making Family life Influence Spouses (Supplied by Marketing Consultants for MCB...

... and geographic location affected the amount of shared husband‐wife decision making. The study did not include psychographic or attitude variables. Also, only wives were included in the sample. Decision making Dual‐career couples Education Family life Financial services Income Marketing strategy...