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Keywords: Financial decision-making
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (2): 104–117.
Published: 24 May 2013
... for financial services advertising and other social marketing campaigns by uncovering the effects of advertising-as-information in financial decision-making. From a public policy standpoint, the paper is among the first to make explicit claims regarding the role of advertising disclosure in retail investment...
