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Keywords: Fit theory
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Journal Articles
Understanding the influence of ride-sharing value on consumers’ continuance intention
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (2): 95–111.
Published: 16 January 2025
...-sharing services. This study extends fit theory by dividing it into two dimensions. 18 03 2024 29 07 2024 21 10 2024 04 11 2024 To define the value characteristics of ride-sharing from a clearer and more comprehensive perspective; for example, although Zhang et al...
