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Keywords: Framework
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (6): 484–497.
Published: 02 September 2014
...Bang Nguyen; Philipp “Phil” Klaus; Lyndon Simkin Purpose – The purpose of this study is to (a) develop a conceptual framework exploring the relationships between perceived negative firm customization, unfairness perceptions, and customer loyalty intentions, and (b) investigate the moderating...
