...Furong Jia; Jingyun Hu Purpose This study aims to investigate how perceived gamification affordances of achievement and interactivity shape users’ discontinued use intention in e-commerce contexts, with a particular focus on the sequential linkage between competence frustration and emotional...

...Hsiaoping Yeh; Tsung-Sheng Chang; Yu-Hsin Li Purpose This study aims to investigate the role of gamification in enhancing user engagement and behavioral intentions in tourism expositions. By integrating self-determination theory (SDT) with gamification concepts, the research seeks to understand...

...Afshin Tanouri; Ann-Marie Kennedy; Ekant Veer This paper argues that apart from game mechanics that are often considered as an inseparable aspect of gamification services, immersive storytelling and a mechanism to encourage reflection are the pivotal components of transformative gamification...

...Tracy Harwood; Tony Garry Purpose – This study aims to provide empirically generated insights into a gamification approach to online customer engagement and behavior (CE and CEB). There is a substantive discrepancy between popular coverage and empirically based research as to the effectiveness...