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Keywords: Gist representations
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Journal Articles
How consumers self-manage service interaction vulnerability to autonomously improve satisfaction modes
Open Access
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 614–626.
Published: 14 March 2025
... autonomously enact to self-manage their satisfaction modes. Design/methodology/approach This paper qualitatively (n = 20) explores the role of gist representations, being the essence of services marketing information that is used to generate an abstract mental picture. Specifically, this research...
Includes: Supplementary data
