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Keywords: Hard-to-reach
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Journal Articles
An integrative transformative service framework to improve engagement in a social service ecosystem: the case of He Waka Tapu
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (4-5): 423–437.
Published: 10 July 2017
...Maria Hepi; Jeff Foote; Jörg Finsterwalder; Moana-o-Hinerangi; Sue Carswell; Virginia Baker Purpose This study aims to understand the engagement between an indigenous social service provider and marginalised clients deemed “hard-to-reach” to gain an insight into how to improve the client’s...
