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Keywords: Hospitality industry
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Journal Articles
Managing Word of Mouth Communications
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1989) 3 (2): 55–67.
Published: 01 February 1989
..., including interpersonal communications among a variety of stakeholder groups. Highlights the case of the hospitality industry, but makes suggestions of use to all service businesses. © MCB UP Limited 1989 Communications Hospitality industry Information Interpersonal communications Service...
