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Keywords: Humanistic management
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (8): 885–900.
Published: 12 November 2025
...Maria Della Lucia; Stefan Lazic; Muhammad Junaid Shahid Hasni; Erica Santini Purpose This conceptual study aims to advance the understanding of human thriving in business and service contexts by integrating Needs Theories ( NT ), Humanistic Management ( HM ) and Transformative Service Research...
Includes: Supplementary data
