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Keywords: Humour use
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (7): 850–863.
Published: 05 June 2025
... provider in Australia. The constructs of interest were measured using the scales drawn from the literature and refined from the preliminary interviews. Findings The study results underscore the importance of both specific types of humour use and a work climate that encourages humour in impacting aged...
