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Keywords: Humour-endorsing climate
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (7): 850–863.
Published: 05 June 2025
...Christine Mathies; Jenny (Jiyeon) Lee; Paul Patterson; Tung Moi Chiew Purpose Drawing from the positive psychology paradigm and job demands-resources (JD-R) model, this research investigates the interplay of organisational (humour-endorsing climate [HEC]) and personal resources (employee humour...
