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Journal Articles
Journal of Services Marketing (2016) 30 (7): 736–748.
Published: 10 October 2016
... present several implications for service providers, including the need to identify patients’ primary source utilized within an information search, as it can adversely impact patient satisfaction. Satisfaction Information sources Information searches Scholars have long recognized...
Journal Articles
Journal of Services Marketing (2013) 27 (1): 49–58.
Published: 22 February 2013
...Kathleen Mortimer; Andrew Pressey Purpose – The purpose of this paper is to examine the involvement levels and the information search activity of consumers purchasing credence services, in terms of the extent of the search and the information sources used. Design/methodology/approach...
Journal Articles
Journal of Services Marketing (2004) 18 (6): 462–470.
Published: 01 October 2004
... multiple indicators tends to smooth out random error and is, thus, more reliable than single indicators. © Emerald Group Publishing Limited 2004 Banking Information searches Experience Consumer research United States of America Consumer behaviour An executive summary for managers...

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