...John Dawes This paper examines the relationship between price changes and customer defection levels in a “subscription”‐type market, namely car insurance. Two regression models are constructed to estimate this relationship, one model for younger customers and another for older customers...

...”. There is considerable evidence of the benefits of bundling a range of low‐cost, low‐intensity services. But actual use levels of services are low. Even joiners of many associations seem to use association membership chiefly as an insurance principle: to gain ready access to a range of services “just in case”. Analysis...

...Allen J. Klose Discusses customer service guarantees and customer service insurance as ways to reduce consumers′ perceived risk in service encounters. Looks at some examples of how these could work in service encounters involving the time component and non‐transaction encounters. Views customer...