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Keywords: Intellectual property
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Journal Articles
Intellectual property extensions in entertainment services: Marvel and DC comics
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (2): 239–251.
Published: 24 February 2020
... with an intellectual property (IP) in one medium (i.e. film) on the sales of the same IP in other media (i.e. comic books). Design/methodology/approach The study is based on 21-years of monthly top 300 comic book direct market sales data linked to the release schedule and domestic box office gross figures...
