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Keywords: Knowledge‐based systems
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Journal Articles
Building expert systems from the selling scripts of multiple experts
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1996) 10 (4): 6–17.
Published: 01 August 1996
... programming time and skill. Expert systems Knowledge‐based systems Sales training Marketing academics and practitioners have discussed how expert systems might be applied to the salesperson and sales manager roles (Churchill et al., 1993; Darlrymple and Cron, 1995; Johnson et al...
Journal Articles
Expert Systems for Services Marketing – Prospects and Payoffs
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1991) 5 (3): 37–54.
Published: 01 March 1991
... Knowledge‐based systems Services marketing EXPERT SYSTEMS FOR SERVICES MARKETING PROSPECTS AND PAYOFFS Rajendra S. Sisodia This article explores the application of expert systems to the marketing of services. After presenting the basics of the technology and discussing its usefulness for marketing...
